{"id":24,"date":"2025-09-23T06:06:30","date_gmt":"2025-09-23T06:06:30","guid":{"rendered":"https:\/\/woraa.com\/?p=24"},"modified":"2025-10-23T06:13:27","modified_gmt":"2025-10-23T06:13:27","slug":"marketing-la-gi","status":"publish","type":"post","link":"https:\/\/woraa.com\/?p=24","title":{"rendered":"Marketing l\u00e0 g\u00ec?"},"content":{"rendered":"\n

L\u00e0 h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u \u2013 mang kh\u00e1ch \u0111\u1ebfn \u2013 bi\u1ebfn h\u1ecd th\u00e0nh doanh thu c\u00f3 l\u00e3i \u2013 gi\u1eef h\u1ecd quay l\u1ea1i<\/strong>.
C\u1ed1t l\u00f5i: hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong> \u2192 \u0111\u1ecbnh v\u1ecb<\/strong> \u2192 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m\/gi\u00e1\/k\u00eanh\/th\u00f4ng \u0111i\u1ec7p<\/strong> \u2192 \u0111o l\u01b0\u1eddng & t\u1ed1i \u01b0u<\/strong>.<\/p>\n\n\n\n

Kh\u00e1c \u201cqu\u1ea3ng c\u00e1o\u201d l\u00e0 g\u00ec?<\/h2>\n\n\n\n
    \n
  • Qu\u1ea3ng c\u00e1o<\/strong> ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n<\/strong> c\u1ee7a marketing (truy\u1ec1n th\u00f4ng\/Ads).<\/li>\n\n\n\n
  • Marketing<\/strong> bao tr\u00f9m: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n kh\u00fac (STP), s\u1ea3n ph\u1ea9m, gi\u00e1, k\u00eanh ph\u00e2n ph\u1ed1i, ch\u0103m s\u00f3c sau b\u00e1n, d\u1eef li\u1ec7u & KPI.<\/li>\n<\/ul>\n\n\n\n

    Khung chu\u1ea9n (nh\u1edb nhanh)<\/h2>\n\n\n\n
      \n
    • STP:<\/strong> Segmentation \u2192 Targeting \u2192 Positioning (ph\u00e2n kh\u00fac \u2192 ch\u1ecdn t\u1ec7p \u2192 \u0111\u1ecbnh v\u1ecb).<\/li>\n\n\n\n
    • 4P\/7P:<\/strong> Product, Price, Place, Promotion (+ People, Process, Physical evidence cho d\u1ecbch v\u1ee5).<\/li>\n\n\n\n
    • Ph\u1ec5u:<\/strong> TOFU (nh\u1eadn bi\u1ebft) \u2192 MOFU (c\u00e2n nh\u1eafc) \u2192 BOFU (ch\u1ed1t) \u2192 Retention (t\u00e1i mua).<\/li>\n<\/ul>\n\n\n\n

      KPI c\u1ed1t l\u00f5i<\/h2>\n\n\n\n
        \n
      • MER<\/strong> = Doanh thu \/ Chi ph\u00ed Marketing (m\u1ee5c ti\u00eau \u2265 3.0).<\/li>\n\n\n\n
      • ROAS<\/strong> theo k\u00eanh (Search\/PMAX\/Meta\u2026).<\/li>\n\n\n\n
      • CAC<\/strong> \u2264 20% AOV; CVR<\/strong> (t\u1ec9 l\u1ec7 mua), AOV<\/strong> (gi\u00e1 tr\u1ecb \u0111\u01a1n), LTV<\/strong> (gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi).<\/li>\n<\/ul>\n\n\n\n

        \u00c1p d\u1ee5ng v\u00e0o WORAA (th\u1ef1c chi\u1ebfn)<\/h2>\n\n\n\n
          \n
        • TOFU:<\/strong> SEO b\u00e0i \u201cch\u1ecdn k\u00edch th\u01b0\u1edbc TV\u201d, video case l\u1eafp \u0111\u1eb9p; ch\u1ea1y nh\u1eadn bi\u1ebft khu v\u1ef1c HN\/HP\/HCM.<\/li>\n\n\n\n
        • MOFU:<\/strong> Google Search non-brand (tivi xiaomi 55 inch<\/em>), PMax c\u00f3 feed xanh; landing theo chi nh\u00e1nh.<\/li>\n\n\n\n
        • BOFU:<\/strong> Search brand + SKU, Meta DPA; CTA G\u1ecdi\/Zalo<\/strong> r\u00f5; b\u00e1o gi\u00e1 minh b\u1ea1ch (gi\u00e1 + ph\u00ed l\u1eafp).<\/li>\n\n\n\n
        • Retention:<\/strong> Zalo\/Email 7\u201330\u201390 ng\u00e0y: h\u01b0\u1edbng d\u1eabn d\u00f9ng TV, upsell soundbar\/gi\u00e1 treo, xin review.<\/li>\n<\/ul>\n\n\n\n

          C\u00f4ng th\u1ee9c v\u1eadn h\u00e0nh 1 trang<\/h2>\n\n\n\n
            \n
          1. Ch\u1ecdn kh\u00e1ch m\u1ee5c ti\u00eau<\/strong> (c\u1eb7p \u201cv\u1ea5n \u0111\u1ec1\u2013gi\u1ea3i ph\u00e1p\u201d).<\/li>\n\n\n\n
          2. Th\u00f4ng \u0111i\u1ec7p 1 c\u00e2u<\/strong> (USP): Gi\u00e1 t\u1ed1t \u2013 Giao nhanh \u2013 L\u1eafp g\u1ecdn \u2013 B\u1ea3o h\u00e0nh h\u00e3ng<\/em>.<\/li>\n\n\n\n
          3. K\u00eanh \u01b0u ti\u00ean<\/strong>: Google (\u00fd \u0111\u1ecbnh cao) + Meta remarketing + Zalo chat.<\/li>\n\n\n\n
          4. \u0110o l\u01b0\u1eddng<\/strong> m\u1ed7i ng\u00e0y: Chi ph\u00ed, Doanh thu, ROAS\/MER, CVR, AOV.<\/li>\n\n\n\n
          5. T\u1ed1i \u01b0u<\/strong>: Gi\u1eef c\u00e1i th\u1eafng, c\u1eaft c\u00e1i l\u1ed7, test 1\u20132 bi\u1ebfn\/tu\u1ea7n (creative\/t\u1eeb kh\u00f3a\/landing).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

            L\u00e0 h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u \u2013 mang kh\u00e1ch \u0111\u1ebfn \u2013 bi\u1ebfn h\u1ecd th\u00e0nh doanh thu c\u00f3 l\u00e3i \u2013 gi\u1eef h\u1ecd quay l\u1ea1i.C\u1ed1t l\u00f5i: hi\u1ec3u kh\u00e1ch h\u00e0ng \u2192 \u0111\u1ecbnh v\u1ecb \u2192 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m\/gi\u00e1\/k\u00eanh\/th\u00f4ng \u0111i\u1ec7p \u2192 \u0111o l\u01b0\u1eddng & t\u1ed1i \u01b0u. Kh\u00e1c \u201cqu\u1ea3ng c\u00e1o\u201d l\u00e0 g\u00ec? Khung chu\u1ea9n (nh\u1edb nhanh) KPI […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/woraa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24"}],"version-history":[{"count":1,"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":25,"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/posts\/24\/revisions\/25"}],"wp:attachment":[{"href":"https:\/\/woraa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woraa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woraa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}