{"id":9,"date":"2025-10-23T05:34:53","date_gmt":"2025-10-23T05:34:53","guid":{"rendered":"https:\/\/woraa.com\/?p=9"},"modified":"2025-10-23T05:34:53","modified_gmt":"2025-10-23T05:34:53","slug":"quy-trinh-marketing-woraa-v1-0","status":"publish","type":"post","link":"https:\/\/woraa.com\/?p=9","title":{"rendered":"Quy tr\u00ecnh Marketing WORAA (v1.0)"},"content":{"rendered":"\n

Ng\u00e0y \u00e1p d\u1ee5ng:<\/strong> 23\/10\/2025
Ph\u1ea1m vi:<\/strong> WORAA\/TOKOO \u2013 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed & gia d\u1ee5ng (tr\u1ecdng t\u00e2m TV + ph\u1ee5 ki\u1ec7n).
M\u1ee5c ti\u00eau:<\/strong> T\u1ea1o d\u00f2ng kh\u00e1ch \u1ed5n \u0111\u1ecbnh \u2192 \u0111\u01a1n h\u00e0ng l\u1ee3i nhu\u1eadn d\u01b0\u01a1ng<\/strong>; ki\u1ec3m so\u00e1t chi ph\u00ed theo MER\/ROAS<\/strong>; t\u0103ng AOV<\/strong> v\u00e0 t\u00e1i mua<\/strong>.<\/p>\n\n\n\n

\n\n\n\n

1) Nguy\u00ean t\u1eafc & m\u1ee5c ti\u00eau s\u1ed1<\/h2>\n\n\n\n
    \n
  • North Star:<\/strong> Doanh thu thu\u1ea7n v\u00e0 MER \u2265 3.0<\/strong> (Doanh thu\/Chi ph\u00ed marketing).<\/li>\n\n\n\n
  • ROAS m\u1ee5c ti\u00eau:<\/strong>\n
      \n
    • Google PMax\/Shopping: \u2265 500%<\/strong><\/li>\n\n\n\n
    • Google Search Non\u2011brand: \u2265 300%<\/strong><\/li>\n\n\n\n
    • Meta Conversion\/Remarketing: \u2265 400%<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • CAC \u2264 20% AOV<\/strong>; AOV<\/strong> m\u1ee5c ti\u00eau: TV \u2265 10,5 tri\u1ec7u; set\u2011up upsell ph\u1ee5 ki\u1ec7n \u2265 800k\/\u0111\u01a1n.<\/li>\n\n\n\n
    • CVR site<\/strong>: \u2265 1.2% (desktop), \u2265 1.5% (mobile v\u1edbi CTA sticky).<\/li>\n\n\n\n
    • \u01afu ti\u00ean k\u00eanh c\u00f3 \u00fd \u0111\u1ecbnh mua<\/strong> (Google) v\u00e0 t\u1ed1i \u01b0u remarketing<\/strong> (Meta\/Zalo) theo SKU.<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      2) H\u1ea1 t\u1ea7ng Tracking & D\u1eef li\u1ec7u (Day 0)<\/h2>\n\n\n\n

      B\u1eaft bu\u1ed9c tr\u01b0\u1edbc khi ch\u1ea1y ti\u1ec1n.<\/strong><\/p>\n\n\n\n

      2.1. S\u01a1 \u0111\u1ed3 tracking<\/h3>\n\n\n\n
        \n
      • GTM Web<\/strong> (container: GTM-WORAA-WEB<\/code>) g\u1eafn to\u00e0n site.<\/li>\n\n\n\n
      • GA4<\/strong>: B\u1eadt Enhanced Measurement; E\u2011commerce<\/strong> (view_item, add_to_cart, begin_checkout, purchase).<\/li>\n\n\n\n
      • Google Ads<\/strong>: import chuy\u1ec3n \u0111\u1ed5i t\u1eeb GA4 + g\u1ecdi \u0111i\u1ec7n<\/strong> (call extension\/call from website).<\/li>\n\n\n\n
      • Meta Pixel + CAPI<\/strong> (qua GTM ho\u1eb7c gateway c\u1ee7a plugin): events ViewContent, AddToCart, InitiateCheckout, Purchase<\/strong> (tham s\u1ed1 content_ids<\/code> = SKU, value<\/code> = s\u1ed1 ti\u1ec1n VND).<\/li>\n\n\n\n
      • Zalo OA<\/strong>: g\u1eafn Zalo Chat SDK; g\u1eafn event click\/lead.<\/li>\n\n\n\n
      • Google Search Console<\/strong>: x\u00e1c minh & sitemap.<\/li>\n\n\n\n
      • Google Merchant Center<\/strong>: ngu\u1ed3n feed s\u1ea3n ph\u1ea9m t\u1eeb WooCommerce.<\/li>\n<\/ul>\n\n\n\n

        2.2. Chu\u1ea9n \u0111\u1eb7t t\u00ean & UTM<\/h3>\n\n\n\n
          \n
        • UTM chu\u1ea9n<\/strong>: utm_source<\/code> \/ utm_medium<\/code> \/ utm_campaign<\/code> \/ utm_content<\/code> \/ utm_term<\/code>.<\/li>\n\n\n\n
        • Quy \u01b0\u1edbc chi\u1ebfn d\u1ecbch<\/strong>:
          KhuVuc | DanhMuc | K\u00eanh | M\u1ee5cTi\u00eau | YYYYQx<\/code>
          V\u00ed d\u1ee5<\/strong>: HN | TV-Xiaomi | SRCH | Conv | 2025Q4<\/code><\/li>\n\n\n\n
        • UTM v\u00ed d\u1ee5<\/strong>:
          utm_source=google&utm_medium=search&utm_campaign=HN_TV-Xiaomi_SRCH_Conv_2025Q4&utm_term=tv xiaomi 55 inch<\/code><\/li>\n<\/ul>\n\n\n\n

          2.3. Checklist k\u1ef9 thu\u1eadt<\/h3>\n\n\n\n
            \n
          • GA4 nh\u1eadn purchase<\/strong> v\u1edbi value<\/code>, currency: VND<\/code><\/li>\n\n\n\n
          • Google Ads & Meta \u0111\u1ec1u c\u00f3 Purchase<\/strong> (match rate CAPI \u2265 80%)<\/li>\n\n\n\n
          • Piped events: price, SKU, brand, category<\/li>\n\n\n\n
          • Call tracking: s\u1ed1 hotline \u0111\u1ed9ng theo ngu\u1ed3n (n\u1ebfu c\u00f3)<\/li>\n\n\n\n
          • Merchant Center: feed xanh, kh\u00f4ng l\u1ed7i policy<\/li>\n\n\n\n
          • PageSpeed mobile \u2265 70; CTA<\/strong> v\u00e0 sticky order bar<\/strong> ho\u1ea1t \u0111\u1ed9ng<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            3) K\u00eanh & ph\u1ec5u (Funnel)<\/h2>\n\n\n\n

            TOFU \u2013 Nh\u1eadn bi\u1ebft<\/h3>\n\n\n\n
              \n
            • Video ng\u1eafn (Meta), b\u00e0i PR \u0111\u1ecba ph\u01b0\u01a1ng, KOL review TV\/robot.<\/li>\n\n\n\n
            • SEO: b\u00e0i t\u01b0 v\u1ea5n k\u00edch th\u01b0\u1edbc\/ kho\u1ea3ng c\u00e1ch xem, so s\u00e1nh d\u00f2ng TV.<\/li>\n<\/ul>\n\n\n\n

              MOFU \u2013 C\u00e2n nh\u1eafc<\/h3>\n\n\n\n
                \n
              • Google Search non\u2011brand theo intent: tivi xiaomi 55 inch<\/em>, mini led<\/em>, treo t\u01b0\u1eddng<\/em>\u2026<\/li>\n\n\n\n
              • PMax\/Shopping v\u1edbi feed \u0111\u1ea7y \u0111\u1ee7<\/strong> (gi\u00e1, khuy\u1ebfn m\u00e3i, \u0111\u00e1nh gi\u00e1).<\/li>\n\n\n\n
              • Remarketing view_item \u2192 collection theo model\/brand<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                BOFU \u2013 Ch\u1ed1t \u0111\u01a1n<\/h3>\n\n\n\n
                  \n
                • Search th\u01b0\u01a1ng hi\u1ec7u + SKU, DSA landing theo chi nh\u00e1nh<\/strong>.<\/li>\n\n\n\n
                • Meta DPA (catalog sales) + \u01b0u \u0111\u00e3i 48h<\/strong>; Zalo OA nh\u1eafn l\u1ecbch g\u1ecdi t\u01b0 v\u1ea5n\/\u0111o \u0111\u1ea1c<\/strong>.<\/li>\n\n\n\n
                • \u01afu ti\u00ean \u0111i\u1ec7n tho\u1ea1i\/Zalo<\/strong> tr\u00ean landing (click\u2011to\u2011call, chat sticky).<\/li>\n<\/ul>\n\n\n\n

                  Retention \u2013 T\u00e1i mua\/GTHB<\/h3>\n\n\n\n
                    \n
                  • K\u1ecbch b\u1ea3n CRM 7\u201330\u201390 ng\u00e0y: upsell soundbar, gi\u00e1 treo, g\u00f3i v\u1ec7 sinh, b\u1ea3o h\u00e0nh m\u1edf r\u1ed9ng.<\/li>\n\n\n\n
                  • Zalo Broadcast\/Email: h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, th\u1ee7 thu\u1eadt Google TV, l\u1ecbch b\u1ea3o tr\u00ec.<\/li>\n<\/ul>\n\n\n\n
                    \n\n\n\n

                    4) Quy tr\u00ecnh v\u1eadn h\u00e0nh theo chu k\u1ef3<\/h2>\n\n\n\n

                    4.1. Chu k\u1ef3 Th\u00e1ng<\/strong> (T\u20117 \u2192 T+2)<\/h3>\n\n\n\n
                      \n
                    1. Nghi\u00ean c\u1ee9u & k\u1ebf ho\u1ea1ch (T\u20117)<\/strong>: nhu c\u1ea7u theo m\u00f9a, t\u1ed3n kho tr\u1ecdng \u0111i\u1ec3m, ng\u00e2n s\u00e1ch; ch\u1ed1t SKU hero<\/strong> m\u1ed7i khu v\u1ef1c (HN\/HP\/HCM).<\/li>\n\n\n\n
                    2. L\u1ecbch n\u1ed9i dung<\/strong>: 12\u201316 assets (\u1ea3nh 1:1\/4:5, video \u2264 15\u201330s, banner web) + 4 b\u00e0i SEO.<\/li>\n\n\n\n
                    3. Thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch (T\u20112)<\/strong>: t\u1ea1o m\u1edbi\/dup, \u0111\u1eb7t ng\u00e2n s\u00e1ch, l\u1ecbch start 08:00.<\/li>\n\n\n\n
                    4. Ch\u1ea1y & t\u1ed1i \u01b0u (T0\u2192T+30)<\/strong>: nh\u1ecbp Daily\/Weekly<\/strong> (m\u1ee5c 5).<\/li>\n\n\n\n
                    5. B\u00e1o c\u00e1o th\u00e1ng (T+2)<\/strong>: MER, ROAS, CAC, AOV, CVR; chi\u1ebfn th\u1eafng\/th\u1ea5t b\u1ea1i; quy\u1ebft \u0111\u1ecbnh scale\/hold\/kill<\/strong>.<\/li>\n<\/ol>\n\n\n\n

                      4.2. Chu k\u1ef3 Tu\u1ea7n<\/strong><\/h3>\n\n\n\n
                        \n
                      • Th\u1ee9 2<\/strong>: t\u1ed5ng h\u1ee3p s\u1ed1 tu\u1ea7n tr\u01b0\u1edbc; c\u1eadp nh\u1eadt t\u1ed3n kho\/s\u1ea3n ph\u1ea9m \u0111\u1ea9y.<\/li>\n\n\n\n
                      • Th\u1ee9 3\u20135<\/strong>: test A\/B creative, ti\u00eau \u0111\u1ec1, t\u1eeb kh\u00f3a.<\/li>\n\n\n\n
                      • Th\u1ee9 6<\/strong>: \u0111\u1ea9y remarketing cu\u1ed1i tu\u1ea7n; mini\u2011sale 48h.<\/li>\n\n\n\n
                      • Ch\u1ee7 nh\u1eadt<\/strong>: ki\u1ec3m tra tracking, chi ph\u00ed \u2013 doanh thu, chu\u1ea9n b\u1ecb l\u1ecbch tu\u1ea7n m\u1edbi.<\/li>\n<\/ul>\n\n\n\n
                        \n\n\n\n

                        5) T\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch (Runbook)<\/h2>\n\n\n\n

                        5.1. Google Ads<\/h3>\n\n\n\n
                          \n
                        • Search non\u2011brand<\/strong>: chia nh\u00f3m Generic\/Model\/Problem<\/em>; match type Exact + Phrase<\/strong>; RSA 4\u20138 ti\u00eau \u0111\u1ec1, 2\u20134 m\u00f4 t\u1ea3; negatives<\/strong> theo tu\u1ea7n.<\/li>\n\n\n\n
                        • PMax\/Shopping<\/strong>: t\u00e1ch campaign theo DanhM\u1ee5c\/Khung gi\u00e1\/Khu v\u1ef1c<\/strong>; \u01b0u ti\u00ean SKU c\u00f3 t\u1ed3n; asset nh\u00f3m theo brand<\/strong>; gi\u1eef ng\u00e2n s\u00e1ch \u1ed5n \u0111\u1ecbnh 5\u20137 ng\u00e0y tr\u01b0\u1edbc khi \u0111\u00e1nh gi\u00e1.<\/li>\n\n\n\n
                        • Bidding<\/strong>: b\u1eaft \u0111\u1ea7u Maximize ConvValue<\/strong> with ROAS target th\u1ea5p \u2192 t\u0103ng d\u1ea7n; \u0111\u1ee7 d\u1eef li\u1ec7u m\u1edbi set tROAS.<\/li>\n\n\n\n
                        • T\u00edn hi\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong>: Remarketing, search term list, visit store.<\/li>\n<\/ul>\n\n\n\n

                          5.2. Meta Ads<\/h3>\n\n\n\n
                            \n
                          • C\u1ea5u tr\u00fac CBO<\/strong>: 1\u20132 campaign Conversion (Purchase) + 1 Retarget (7\u201330d).<\/li>\n\n\n\n
                          • Ad set<\/strong>: Broad + Interest theo TV\/\u0111i\u1ec7n t\u1eed + Local radius t\u1eebng chi nh\u00e1nh.<\/li>\n\n\n\n
                          • Creative<\/strong>: 70% UGC\/\u0111\u1eddi s\u1ed1ng (treo t\u01b0\u1eddng \u0111\u1eb9p, h\u1ed9 gia \u0111\u00ecnh), 30% infocard (gi\u00e1 + qu\u00e0); video 6\u201315s; subtitle<\/strong> l\u1edbn.<\/li>\n\n\n\n
                          • DPA<\/strong>: Catalog theo brand\/SKU; \u01b0u \u0111\u00e3i 48h, free l\u1eafp c\u01a1 b\u1ea3n; exclusion<\/strong>: ng\u01b0\u1eddi \u0111\u00e3 mua 30d.<\/li>\n\n\n\n
                          • T\u1ed1i \u01b0u<\/strong>: Gi\u1eef ad th\u1eafng \u2265 3x CPA<\/strong> t\u1ed1t h\u01a1n median; kill sau 1,5\u20132k impressions<\/strong> n\u1ebfu CTR<0,8% v\u00e0 ATC\/PUR k\u00e9m.<\/li>\n<\/ul>\n\n\n\n

                            5.3. SEO & Content<\/h3>\n\n\n\n
                              \n
                            • Trang danh m\u1ee5c<\/strong> theo th\u00e0nh ph\u1ed1: Tivi Xiaomi H\u00e0 N\u1ed9i\/ H\u1ea3i Ph\u00f2ng\/ HCM<\/em> (schema + \u0111\u1ecba ch\u1ec9 + gi\u1edd l\u00e0m + hotline).<\/li>\n\n\n\n
                            • B\u00e0i so s\u00e1nh\/\u201cc\u00e1ch ch\u1ecdn\u201d<\/strong>: 2\u20134 b\u00e0i\/th\u00e1ng; c\u1ea5u tr\u00fac FAQ; internal link \u0111\u1ebfn SKU hero.<\/li>\n\n\n\n
                            • K\u1ef9 thu\u1eadt<\/strong>: Core Web Vitals, breadcrumbs, JSON\u2011LD Product, review aggregate; sitemap s\u1ea1ch.<\/li>\n<\/ul>\n\n\n\n
                              \n\n\n\n

                              6) SLA b\u00e1o c\u00e1o & t\u1ea7n su\u1ea5t ki\u1ec3m tra<\/h2>\n\n\n\n
                                \n
                              • Daily (11:00 & 20:30):<\/strong> chi ph\u00ed theo k\u00eanh, doanh thu, ROAS\/MER, l\u1ed7i feed\/tracking.<\/li>\n\n\n\n
                              • Weekly (Th\u1ee9 2):<\/strong> b\u1ea3ng t\u00f3m t\u1eaft: chi ph\u00ed, doanh thu, ROAS theo chi\u1ebfn d\u1ecbch; top search terms; top creative.<\/li>\n\n\n\n
                              • Monthly:<\/strong> t\u1ed5ng h\u1ee3p + quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch; d\u1eebng danh m\u1ee5c kh\u00f4ng hi\u1ec7u qu\u1ea3; m\u1edf test m\u1edbi.<\/li>\n<\/ul>\n\n\n\n
                                \n\n\n\n

                                7) Bi\u1ec3u m\u1eabu & Template<\/h2>\n\n\n\n

                                7.1. Naming convention (copy\u2011paste)<\/h3>\n\n\n\n
                                [KV] | [DanhMuc\/SKU] | [K\u00eanh] | [MucTieu] | [Thang\/Quy]\nV\u00ed d\u1ee5 Google Search: HN | TV-Xiaomi-55 | SRCH | Conv | 2025Q4\nV\u00ed d\u1ee5 PMax: HP | TV-Samsung | PMAX | Sales | 2025-11\nV\u00ed d\u1ee5 Meta: HCM | TV-MiniLED | META | Purchase | 2025-11\n<\/code><\/pre>\n\n\n\n
                                7.2. UTM builder (chu\u1ea9n)<\/h3>\n\n\n\n
                                utm_source={{google|facebook|zalo}}\nutm_medium={{search|pmax|display|cpc|social|remarketing}}\nutm_campaign={{KV}}_{{DanhMuc\/SKU}}_{{Kenh}}_{{MucTieu}}_{{2025Q4}}\nutm_content={{CreativeID|USP|Deal}}\nutm_term={{tu-khoa}}\n<\/code><\/pre>\n\n\n\n
                                7.3. Creative brief (m\u1eabu t\u1eaft)<\/h3>\n\n\n\n
                                  \n
                                • M\u1ee5c ti\u00eau:<\/strong> (Awareness\/Conv\/Remarketing)<\/li>\n\n\n\n
                                • \u0110\u1ed1i t\u01b0\u1ee3ng:<\/strong> (KV, \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch, thi\u1ebft b\u1ecb)<\/li>\n\n\n\n
                                • Th\u00f4ng \u0111i\u1ec7p ch\u00ednh (USP):<\/strong> Gi\u00e1 t\u1ed1t \u2013 Giao nhanh \u2013 L\u1eafp g\u1ecdn \u2013 B\u1ea3o h\u00e0nh h\u00e3ng<\/li>\n\n\n\n
                                • Offer:<\/strong> Free l\u1eafp c\u01a1 b\u1ea3n + qu\u00e0 \u1ed0c treo + v\u1eadn chuy\u1ec3n n\u1ed9i th\u00e0nh<\/li>\n\n\n\n
                                • \u0110\u1ecbnh d\u1ea1ng:<\/strong> 1080\u00d71350, 1080\u00d71080, 1920\u00d71080; video 6\u201315s<\/li>\n\n\n\n
                                • CTA:<\/strong> Mua ngay \/ G\u1ecdi 0988 009926 \/ Chat Zalo<\/li>\n\n\n\n
                                • Deadline:<\/strong> \u2026<\/li>\n\n\n\n
                                • Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch:<\/strong> \u2026<\/li>\n<\/ul>\n\n\n\n
                                  7.4. L\u1ecbch n\u1ed9i dung (khung tu\u1ea7n)<\/h3>\n\n\n\n
                                    \n
                                  • T2:<\/strong> Tips ch\u1ecdn TV theo di\u1ec7n t\u00edch ph\u00f2ng (SEO + FB)<\/li>\n\n\n\n
                                  • T3:<\/strong> Deal n\u1ed5i b\u1eadt tu\u1ea7n (PMax asset + FB post)<\/li>\n\n\n\n
                                  • T5:<\/strong> Case treo t\u01b0\u1eddng \u0111\u1eb9p (UGC + Reels)<\/li>\n\n\n\n
                                  • T7:<\/strong> So s\u00e1nh 2 m\u1eabu hot (Blog + Reels + Email\/Zalo)<\/li>\n<\/ul>\n\n\n\n
                                    \n\n\n\n
                                    8) Playbook theo k\u1ecbch b\u1ea3n<\/h2>\n\n\n\n
                                    8.1. Khai tr\u01b0\u01a1ng\/\u0110\u1ea9y chi nh\u00e1nh (HN\/HP\/HCM)<\/h3>\n\n\n\n
                                      \n
                                    • Geo radius 8\u201312km; \u01b0u \u0111\u00e3i n\u1ed9i th\u00e0nh 48h<\/strong>; video kho, \u0111\u1ed9i l\u1eafp th\u1ef1c chi\u1ebfn.<\/li>\n\n\n\n
                                    • Local SEO: GMB c\u1eadp nh\u1eadt \u1ea3nh, b\u00e0i \u0111\u0103ng tu\u1ea7n; 20 review \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n\n\n\n
                                      8.2. S\u1ef1 ki\u1ec7n 11.11\/12.12\/T\u1ebft<\/h3>\n\n\n\n
                                        \n
                                      • Pre\u2011heat 5\u20137 ng\u00e0y (view content), drop price<\/strong> 48\u201372h, remarketing gi\u1ecf h\u00e0ng.<\/li>\n\n\n\n
                                      • B\u1ea3o \u0111\u1ea3m t\u1ed3n kho + \u0111\u1ed9i l\u1eafp t\u0103ng ca<\/strong>; banner \u0111\u1ed3ng b\u1ed9 web \u2013 ads \u2013 Zalo.<\/li>\n<\/ul>\n\n\n\n
                                        8.3. Flash sale SKU<\/h3>\n\n\n\n
                                          \n
                                        • Trang \u0111\u00edch ri\u00eang: gi\u00e1 ni\u00eam y\u1ebft\/gi\u00e1 flash, countdown, hotline, ch\u00ednh s\u00e1ch l\u1eafp \u0111\u1eb7t r\u00f5.<\/li>\n\n\n\n
                                        • Meta DPA + Search exact SKU + Zalo broadcast khu v\u1ef1c t\u1ed3n.<\/li>\n<\/ul>\n\n\n\n
                                          \n\n\n\n
                                          9) Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch g\u1ee3i \u00fd (kh\u1edfi \u0111i\u1ec3m)<\/h2>\n\n\n\n
                                            \n
                                          • Google PMax\/Shopping:<\/strong> 40%<\/li>\n\n\n\n
                                          • Google Search Non\u2011brand\/Brand:<\/strong> 30%<\/li>\n\n\n\n
                                          • Meta Conversion + DPA:<\/strong> 25%<\/li>\n\n\n\n
                                          • Testing\/Experiment (TikTok\/Zalo\/YouTube):<\/strong> 5%<\/li>\n<\/ul>\n\n\n\n
                                            \n
                                            \u0110i\u1ec1u ch\u1ec9nh h\u00e0ng tu\u1ea7n theo MER<\/strong> v\u00e0 s\u1ee9c k\u00e9o t\u1ed3n kho<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n
                                            \n\n\n\n
                                            10) Qu\u1ea3n tr\u1ecb r\u1ee7i ro & s\u1ef1 c\u1ed1<\/h2>\n\n\n\n
                                              \n
                                            • Feed \u0111\u1ecf\/thi\u1ebfu gi\u00e1<\/strong>: d\u1eebng PMax; s\u1eeda feed; g\u1eedi l\u1ea1i v\u00e0 ch\u1ec9 m\u1edf khi green.<\/li>\n\n\n\n
                                            • R\u01a1i purchase<\/strong>: ki\u1ec3m tra container GTM, consent, tr\u00f9ng ID; fallback CAPI<\/strong>.<\/li>\n\n\n\n
                                            • Chi ph\u00ed leo\/ROAS r\u01a1i<\/strong>: gi\u1ea3m tROAS\/budget 20\u201330%, \u0111\u00f3ng creative m\u1ec7t, m\u1edf nh\u00f3m t\u1eeb kh\u00f3a\/s\u1ea3n ph\u1ea9m th\u1eafng.<\/li>\n\n\n\n
                                            • Trang ch\u1eadm<\/strong>: t\u1eaft JS d\u01b0, b\u1eadt cache, n\u00e9n \u1ea3nh WebP, lazy\u2011load; ki\u1ec3m tra \u0111\u1ee9t CTA.<\/li>\n<\/ul>\n\n\n\n
                                              \n\n\n\n
                                              11) KPI & B\u00e1o c\u00e1o m\u1eabu<\/h2>\n\n\n\n
                                                \n
                                              • Spend \/ Revenue \/ ROAS \/ MER<\/strong><\/li>\n\n\n\n
                                              • Sessions \/ CVR \/ AOV \/ CAC<\/strong><\/li>\n\n\n\n
                                              • Google<\/strong>: Impr, CTR, CPC, Conv, ConvValue, tROAS<\/li>\n\n\n\n
                                              • Meta<\/strong>: Reach, CTR, ATC, IC, PUR, Cost\/PUR, ROAS<\/li>\n\n\n\n
                                              • SEO<\/strong>: Clicks, Impr, Top queries, Top pages<\/li>\n\n\n\n
                                              • CRM<\/strong>: T\u1ec9 l\u1ec7 g\u1ecdi l\u1ea1i \u2264 15\u2019, t\u1ec9 l\u1ec7 h\u1eb9n giao, NPS<\/li>\n<\/ul>\n\n\n\n
                                                \n\n\n\n
                                                12) Ph\u1ee5 l\u1ee5c<\/h2>\n\n\n\n
                                                12.1. K\u00edch th\u01b0\u1edbc s\u00e1ng t\u1ea1o chu\u1ea9n<\/h3>\n\n\n\n
                                                  \n
                                                • FB\/IG: 1080\u00d71350 (\u01b0u ti\u00ean), 1080\u00d71080, 1920\u00d71080; video 6\u201315s, <20MB.<\/li>\n\n\n\n
                                                • Google: 1200\u00d71200, 1200\u00d7628, 1080\u00d71920 (video); logo 1200\u00d71200.<\/li>\n\n\n\n
                                                • Banner web: hero 1920\u00d7700 (c\u00f3 safe area mobile), card s\u1ea3n ph\u1ea9m 1:1.<\/li>\n<\/ul>\n\n\n\n
                                                  12.2. SEO checklist (trang danh m\u1ee5c t\u1ec9nh\/th\u00e0nh)<\/h3>\n\n\n\n
                                                    \n
                                                  • Title < 60 k\u00fd t\u1ef1, c\u00f3 th\u00e0nh ph\u1ed1 + th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/li>\n\n\n\n
                                                  • H1 r\u00f5 r\u00e0ng; m\u00f4 t\u1ea3 150\u2013160 k\u00fd t\u1ef1; schema LocalBusiness + Product.<\/li>\n\n\n\n
                                                  • \u0110\u1ecba ch\u1ec9 + gi\u1edd l\u00e0m + hotline; block \u201cL\u00fd do ch\u1ecdn WORAA\/TOKOO\u201d.<\/li>\n\n\n\n
                                                  • FAQ 4\u20136 m\u1ee5c; internal link v\u1ec1 SKU hero & trang chi nh\u00e1nh.<\/li>\n<\/ul>\n\n\n\n
                                                    12.3. Script Zalo\/Inbox sau khi kh\u00e1ch t\u01b0\u01a1ng t\u00e1c<\/h3>\n\n\n\n
                                                    \n
                                                    WORAA ch\u00e0o anh\/ch\u1ecb [T\u00ean]! Em th\u1ea5y anh\/ch\u1ecb quan t\u00e2m [Model]. B\u00ean em c\u00f3 th\u1ec3 giao \u2013 l\u1eafp trong ng\u00e0y<\/strong> t\u1ea1i [khu v\u1ef1c]. Anh\/ch\u1ecb cho em xin th\u1eddi gian thu\u1eadn ti\u1ec7n<\/strong> \u0111\u1ec3 \u0111\u1ed9i k\u1ef9 thu\u1eadt qua kh\u1ea3o s\u00e1t\/treo gi\u00fap \u1ea1?<\/p>\n<\/blockquote>\n\n\n\n
                                                    \n\n\n\n
                                                    Quy \u01b0\u1edbc RACI (Marketing):<\/strong><\/p>\n\n\n\n
                                                      \n
                                                    • Owner k\u00eanh:<\/strong> Digital Lead (A), Th\u1ef1c thi: Media\/Content (R), Kho & CSKH (C), T\u00e0i ch\u00ednh (I).<\/li>\n\n\n\n
                                                    • SLA<\/strong>: B\u00e1o c\u00e1o Daily 11:00 & 20:30; Weekly Th\u1ee9 2; Monthly T+2.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
                                                      Ng\u00e0y \u00e1p d\u1ee5ng: 23\/10\/2025Ph\u1ea1m vi: WORAA\/TOKOO \u2013 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed & gia d\u1ee5ng (tr\u1ecdng t\u00e2m TV + ph\u1ee5 ki\u1ec7n).M\u1ee5c ti\u00eau: T\u1ea1o d\u00f2ng kh\u00e1ch \u1ed5n \u0111\u1ecbnh \u2192 \u0111\u01a1n h\u00e0ng l\u1ee3i nhu\u1eadn d\u01b0\u01a1ng; ki\u1ec3m so\u00e1t chi ph\u00ed theo MER\/ROAS; t\u0103ng AOV v\u00e0 t\u00e1i mua. 1) Nguy\u00ean t\u1eafc & m\u1ee5c ti\u00eau s\u1ed1 2) H\u1ea1 t\u1ea7ng Tracking & […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/woraa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9"}],"version-history":[{"count":1,"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":10,"href":"https:\/\/woraa.com\/index.php?rest_route=\/wp\/v2\/posts\/9\/revisions\/10"}],"wp:attachment":[{"href":"https:\/\/woraa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woraa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woraa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}